LG Launches The Prada 3.0–Dual-Core Android For PHP 30k; Stylish But Not Too Girly

February 12 11:53 2012 by Alexei Rivera Print This Article

When it comes to designer phones, devices haven’t exactly been robust or technologically capable. Brands like Vertu, Tonino Lamborghini, and Ferrari have all been cranking out luxury phones that may have been decent on the design end, but terrible on functionality. LG is set to change that with their third iteration of their Prada phone line – aptly named the Prada phone by LG 3.0. (We’ll call it the LG Prada 3.0 for simplicity’s sake.) The device is actually a pretty decent dual-core smartphone that can stand is own ground against flagships from competing manufacturers – and that’s saying a lot. You’ll also be getting some classic Prada design cues like the Saffiano pattern on the back, metal accents, plus a unique high-contrast black & white Android skin to continue the motif. Its not even that much more expensive either, as the SRP is at a decent PHP 29,990. And just to be completely honest, the design makes it look like guys wouldn’t have a problem buying these for themselves as well.

The LG Prada 3.0

The LG Prada 3.0 is actually, by all intents and purposes, a pretty good flagship “performance” phone if you’re basing on specs alone. It comes with a 1Ghz dual-core processor, 4.3” 800×480 NOVA display (brightest display on phones), 8MP Camera + LED Flash, 1080x30fps video recording, 1.3MP front facing camera, NFC support, and all the usual Android accoutrements. While those specs aren’t necessarily something to call home about, the fact that it’s a Prada phone will. The device is only 8.5mm thick, which makes it as thin as the Samsung Galaxy S II. It also features the Prada trademark Saffiano patten on the back, with embossed logos from Prada and LG adorning it. You’ll also get metal accents in the form of the sides and buttons, as well as a custom high-contrast black & white skin on top of the Android 2.3 Gingerbread OS. (Android 4.0 ICS update is planned for 2nd quarter 2012.) You can see more of this design and interface in our preview video below.

While the Prada brand might be aimed more at a premium female market, we don’t see any reason why even guys shouldn’t be able to enjoy this device. It’s classic black styling doesn’t necessarily make it look like its been designed only for sophisticated women to enjoy – and given that it’s a dual-core phone, it could be a great choice for people who are looking for a stylish device that can deliver amazing performance. (See: Android Performance Database for stats on the LG Prada 3.0 – it has the most amount of memory we’ve ever seen on a smartphone, no joke.)

The Prada phone by LG 3.0 will be available at LG Concept Stores in the Philippines for PHP 29,990, with full rollout targeted by this February. There will also be a line of Prada accessories that you can buy for this phone including a Bluetooth headset, wired headphones and a charging/data dock. So check them out at your nearest local LG retailers if you can!

For more pictures of the event, check out our gallery below.