Supermom Toblerone & Love Notes With Rico Blanco

Supermom Toblerone & Love Notes With Rico Blanco
May 09 10:47 2011 Print This Article



You know, its Mother’s Day today, and its time to go out and get her something to tell her you appreciate her. In our household, we traditionally simply spend time with our mother and catch up. What we usually do is to introduce her to new ways to use her camera or cellphone and help her send out her e-mails to friends and family. Then we give her chocolates or her favorite ice cream flavor. For her, she’s never been a big fan of expensive, grand gestures and feel less at ease when we treat her extravagantly. A small token is enough and thankfully, this year, Kraft invited us to a Toblerone Love Notes event to launch the Supermom Toblerone package. We knew we wanted one for the Supermom in our house.


The Toblerone event is actually a twofer; Kraft is introducing their new Toblerone campaign for Supermom’s with the I <3 Supermom Toblerone packaging for all their flavors – as well as awarding the winner of their previous campaign called Toblerone Love Notes.


The New Toblerone I <3 Supermom Packaging


The new campaign is all about promoting motherhood and appreciation for our moms so it just makes for a perfectly good gift for mothers. Heart designs and “I <3 Supermom” in big capital letting is prominent on the package. It even has a dedication box on the back for you to write just how much you appreciate her.




The previous campaign is all about writing a Love Song for Toblerone and the prize was PHP50,000. The winner of this was a very friendly Aireen Ang who wrote the Love Note. Rico Blanco, who is the spokesperson for Toblerone, will be turning it into a song, and will be available shortly for download so everyone can enjoy.


Here’s My Special Gift For My Mom


So for today, Mother’s Day, spend some time with your beloved Mom, and give her a token of appreciation. If you want to pick her up some chocolates along the way, Toblerone’s new Supermom package sounds like a perfect little gift. We had ours signed and dedicated to her by Rico Blanco and we’re sure she’ll love the extra personal touch.


Happy Mother’s Day Everyone!


More pictures from the event below:


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