SMART Introduces “Always On” Service –Extended Validity Internet With Caps

by Alexei Rivera | July 23, 2011 6:39 pm



SMART has just introduced a new “Always On” internet service for what we would deem as light or moderate users of mobile data. The service is what we would call a long validity, capped data plan for postpaid, prepaid and broadband SIM users – since most of them are valid for 30 days. While they last like you would expect an entire month would, they have data caps that are actually your hard limits. Once you reach these hard caps, your validity will have effectively been revoked. Still, for light users or users who use data lightly, then this just might be for them as opposed to higher cost unlimited plans. Details on these after the jump.


Name Price Volume Validity To Activate
Always On 20 PHP 20 25 MB 1 day Text ON 20 To 2200
Always On 30 PHP 30 50 MB 1 day Text ON 30 To 2200
Always On 300 PHP 300 250 MB 30 days Text ON 300 To 2200
Always On 500 PHP 500 500 MB 30 days Text ON 500 To 2200
Always On 750 PHP 750 1 GB 30 days Text ON 750 To 2200
Always On 995 PHP 995 2 GB 30 days Text ON 995 To 2200



As you could see, the 1-day validity services are only PHP 20 and 30, but with a limited cap of 25MB and 30MB respectively. In comparison, most telcos charge about PHP 10 for every 30 minutes of use with uncapped data and unlimited for one day costs PHP 50 with a much higher cap of 800MB or higher. The 30-day plans can also be considered cheap for an entire month of use, but with a much lower cap on data. Most unlimited plans start at PHP 1k or PHP 700 for postpaid users, and they have much higher caps.


So who are these plans for? It seems they would be great for light to moderate users of their mobile internet on the go – targeting a market where this would not be their primary means of accessing the web. We’d imagine this would be great to have for people who do a lot of e-mails, use a lot of microblogging, (eg. Twitter, etc.) or location based social networking (Foursquare, etc.) since those don’t use up too much bandwidth.


If you’re part of that demographic (E-mail, Twitter, Foursquare on mobile phones) user like us, this might be a great deal. However, we think the best plan here is the Always On 300, with the two 1-day validity plans offering a slightly decent deal for when you have a long day ahead. The other three 30-day valid plans seem too much for a capped service to us. Paying PHP 500, 750, and 995 for limited plans seem too much, especially since its easy to get unlimited monthly plans for pretty much the same prices – all without the burden of hard data caps. Still the Always On 300 plan only gives you 250MB of data, which equates to about 8.3MB per day if you wanted to max out the 30 day use. That’s not a lot. Some image heavy web browsing, or more than one YouTube or music use for the day and you’ll easily fill 8MB. So users should keep this in mind.


Fortunately we’ll bite the bullet for you guys and give this a try. We’re planning to take the Always On 300 for a test drive soon and report our bandwidth use every few days and how we’ve been using it. We’ll try to keep it under 8.3MB per day as well to maintain the 30-day validity and test the speed every so often. This should give you a better idea if this plan is for you.


Either way, if you’re on a SMART postpaid, prepaid or broadband SIM right now and interested in these Always On deals, you can activate it by texting Always On 20/30/300/500/750/995 to 2200.


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